Tuesday, 5 July 2011
It all began with the words: "My name is Bipasha Ling, I am known as Bip."
At that moment one young Londoner took to the blogosphere to document all that she thinks cool - and suddenly the world got interested.
Because while ex-art student and former PR Bip Ling, 21, just thought she was writing her "online journal - a record of what I get up to", anyone paying attention noticed a hyper-excitable girl (who is also a DJ and sells art through her blog) with an offbeat fashion sense, artistic blogging style and a penchant for My Little Pony that, when thrown together, makes her just about the trendiest thing to ever come out of Wimbledon.
And they were paying attention. When Bip "bipped" on her blog about her friend, Australian actress and model Cobi Marsh, and declared her love for a magazine story about Lily Donaldson or posted a "Bathroom Look of the Day" of her own outfit, it wasn't just her 1,400 Twitter followers, her 14-year-old sister's Facebook friends or the general public who were watching but the someones of the art and fashion worlds.
People started wanting to take pictures of her for their own fashion blogs "I think maybe they just liked the bow in my hair … My mother always used to say, 'Every day is a style day, darling'. Which made me think, 'Why not put a nice dress on?'" she says.
Big brands, knowing that people pay attention to what Bip says she loves, began sending her gifts.
By the time February's London Fashion Week came around, Bip was being invited to sit in the front row.
Now, Storm Models has signed her up and she is about to be launched as the face of two major fashion campaigns. "There are lots of bloggers around but Bip's blog is a quirky reflection of her professional and personal life, her tastes, her views and her vision - so it's exciting to follow," says Paula Karaiskos at Storm. "Bip has lots of admirable qualities that have struck a chord with people."
But her flair for style is no coincidence. Bip's mother is fashion illustrator Tanya Ling, who has worked for Vogue and designers such as Christian Lacroix. Her father, William Ling, owns the Fashion Illustration Gallery.
"I've been brought up in the creative world," she says, "so if I'm going to post something I change it to the way I see it." Pictures on her blog are illustrated with little cartoon characters that she says "show how I feel about that look", so that she can cut back on words.
Bip has just become the face of Forever 21, which is celebrating the opening of the first London store, in her own words...'oh my dayzzzzzz super duper exciting.' 360 Oxford Street on 27th July.
Posted by Callahan Brooks at 05:13