COS-Collection of Style.

'Always exploring our original concept of favouring style over fashion.' COS is one of my favourite shop's mainly because of this concept as well as the simplicity the cut and the choice of materials used. Described as clothes for men and women who want high end design and good quality at an affordable price, which is exactly what it is. Launched in 2007 COS now has over forty stores across Europe, Asia and Middle East, each one placed in a carefully considered location with a design concept that preserves building's original features whilst creating a modern gallery space for our collections. Seemingly COS appreciates timeless design that lives beyond the season, merging traditional methods with new techniques and innovative fabrics, they work hard to create fashion pieces that look and feel at once classic and modern-something which they achieve in all of their designs from coats and jackets to shoes and jewellery. Attention to detail in every garment and the wide breadth of inspirations is said top define the collections, COS likes functional design crafted from simple ideas. Only up until recently I discovered that COS is part of the H&M group, now knowing this I have noticed that occasionally some of the clothing in H&M shows very similar design as in the simplicity, use of sheer materials and the cut.