Sunday, 20 February 2011
Never Fully Dressed.
I first spotted Never Fully Dressed in Spitafeilds Market, even the way the stall was styled stood out from a crowded market the peices were simple, undaring nothing too adventerous but completly on trend, with all the peices perfectly adaptable into any wardrobe.
Who are Never Fully Dressed?
'With a true love for the expression and freedom the fashion industry represents, With a charitable desire to dress, de-stress and impress, with a blissful, ignorant idealism about romance and dreams, With a longing to inspire and appreciate each individual and each girl’s individuality, Not taking ourselves too seriously, Knowing that you don’t want your new frock to be worn by every Tom, Dick and Harry, Keeping it low key with our stalls at Spitalfields and Portobello Road, The Never Fully Dressed girls have fun dressing fabulously, for you, every day: NFD blog, style, sew till 4am, get up at 4am to do the markets, dance along the way, we natter, alot, try to Twitter, and sprinkle fashion glitter upon your dressing up box.'
And about their own brand..
'Our very own line of loveliness: Lucy Tighe: consists of crystal clear lines, on-trend colour pallets, casual femininity, flattering silhouettes, and chic classics. Encouragingly, they’ve turned out to be our best sellers, and so enables us to look forward and keep creating new, fresh fabulousness. From our refurbed studio, with a combo of vintage sewing machines (thanks nan, bless her) and modern trimmings, sugar, spice, and all things nice, we’re slowly creating a humble line of beauties that are dangerously addictive, wearable and affordable.'
Its encouraging to read about their charity work coinciding with their great love of fashion,
'In an industry that all too easily becomes very self indulgent, we try to work with as wide charitable insight as poss. We were in Tanzania in 2010 to build the foundations of a school and a water well for the oh so welcoming community and underprivileged kids of Moshi, all in association with ChildReach International. We try to vary our campaigns, and are currently giving 100% profit from the Emerald Barbie shirts to Great Ormond St. Hospital Charity. So if you can't make up your mind on which colour to buy in this Classic Button Up, maybs that'll sway you. Lets make giving a fashion that never goes out of fashion!'
And if all that hasn't persuaded you...they're perfect positive attitude was summed up in their chosen quote...
“Who cares what you’re wearing, From Main St. or Saville Row, it’s what you wear from ear to ear, and not from head to toe.”
Posted by Callahan Brooks at 10:40