Saturday, 13 August 2011

YMC. You. Must. Create.

Formed in London in 1995 ny Fraser Moss and Jimmy Collins in response to increasing demand for stylish, functional, modern clothing. YMC has quietly grown to become a highly significant design label.

When asked how he saw the future of design, graphic artist Raymond Loewy, pioneer of American Industrial Design reasoned that 'you must create your own design style' it is this philosophy that inspires YMC.

YMC are not led or influenced ny seasonaltrends but try too provide the solution for intelligent clothing that is both wearable and distinctive. Collections gradually develop from season to season whilst a modernist approach ensures good ideas maintain longevity.

You Must Create.

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