Thursday, 6 January 2011
Let The Sun Shine Super Lucia
Before you read this and think I am getting way ahead of myself and its only January, but I'm sure, and I defiantly am, everyone cant wait for a bit of sunshine. And one hundred million percent my choice of sunglasses has been solved by SUPER Lucia. I no the Wayfarers will still be in existence as they are a true classic, even the Aviator style, and the Clubmaster and I think it can be handed deservedly to Rayban for supplying us all with these classic styles, there is no doubt that Rayban was, for many of us, a go to Classic, history showed that since the glasses first appeared in the thirties the Rayban brand was one to stay, whether its embracing one of their modern current frames or opting for the classic Wayfarer for their retro appeal, its fair to say they have come a long way, from the 'Army approaching them and asking for eyeglasses that would not just protect them from the sun, but would look good to.' The rest as they say, is history.
And although Rayban have created 'Round Metal Sunglasses' which I'm guessing will be on many a trendy faces in our summer, I think its time to explore what the rest have to offer us, and step away from the cult brand, and I am going down the Super Lucia route and I'm guessing I wont be alone?
The Super Story...Daniel and Simon Beckrman are the creators, and are also publishers of PIG Magazine, the most prestigious independent music and fashion magazine in Italy together with PIG radio, one of the most influential indie music web-radios on the Internet. The idea came when Daniel realised there was no eyewear brand that was representing a certain type of fashion culture. 'All the company's that are in the market today are leaded by people that are interested in different. standard and established markets, what about all the other street couture brands? Together with this nobody was playing fun in eyewear like the great expressions you can see in the clothing business...where are the shades for me and my friends?'
Not only are the designs catering for a whole new audience, they are handmade in Italy with the best manufactures using the best materials, and not just a fashion accessory, they have decided to adopt Zeiss lenses, which guarantee an extremely high level of protection to the eyes in all conditions.
It is unsurprising that since their introduction, artists, celebrities, sports athletes, trendsetters have all been representing the Super brand, they have been featured in prestigious international magazines, Vogue, i-D and WAD.
'Super sunglasses hit the scene in a big way this summer and as the rest of the world catches on, are set to continue as a must have item.'
Posted by Callahan Brooks at 04:28