Saturday, 29 January 2011
The Story Of The Orphan's Arm's.
My discovery of The Orphan's Arm's occurred whilst walking through Old Spitafeilds Market, the bombardment of printed t-shirts almost makes you a bit blase, almost dismissing a new stall as...some more printed t-shirts, however the original designs of these t-shirts stood out, they had their own style as opposed to others frequently printing the same quotes. Going on to their website its clear that they have created a unique brand and style, I believe its such an achievement when you can look at something so simple as a t-shirt with a print, one you haven't seen before, but can immediately associate it with the makers behind it, they have succeeded in their attempt to pass of their vision and create a full understanding of their style on to their fan base, creating thoughts as ..'that looks like an Orphan's Arm's t-shirt' leaving the mere presence of the boring, common printed t-shirts that anyone would be able to create and turning it into a whole new style, pushing the dull t-shirt boundaries and taking it to a whole other level through the uniqueness of the thinking behind the brand, almost an old English sort of theme....
I am conscious that these posts are beginning to form a pattern, I find something new be it designer, website, magazine, and delve into the research to share with you all, mostly for my own benefit so I am able to have some back up information about the 'new' subject, and also that sentence in an article that I read in Pamflet some time ago but always find myself applying it to almost everything nowadays, something along the lines of, the difference between a fashion girl and indie girl, adapted slightly in my own way, but the point I assumed they were making is that Fashion girls flit from any new trend to another not worrying about who makes it or even really caring as long as it looks good, as opposed to someone who will wear something, and it means so much more, they know about the designer or the band emblazoned on the clothing, I find myself buying clothes, many of which I haven't heard of before, excluding the more common ones, and wanting to find out about them, for me it just makes the pieces more interesting, aswell as fulfilling my excitement and enthusiasm to gain much desired knowledge about....yes I know its becoming repetitive...'The World of Fashion'
So...not one to break habits easily I began my new research subject, this time the 'About' section on The Orphan's Arm's website said it best, even displayed it better than I ever could, not wanting to change their choices of wording, wanting to represent the brand how they want to be known, not from my own perception of what they are about.
Obviously, clear on my understanding of the blogging world, although slightly seeing glimpses of the tumblr world I am yet to jump in completely, however looking at The Orphan's Arm's I am completely in love with the mere ability of what a collection of images can represent of a brand/person. Its very clear where there coming from and what their style represents, I may have to learn more about this new tumblr world...http://theorphansarms.tumblr.com/
Posted by Callahan Brooks at 02:32