Saturday, 4 August 2012


Thier latest campaign The Astral Plane featuring Dree Hemingway, led me to discover the talented duo behind the collection. Australian art director and stylist duo Melanie Kamsler and Tamila Purvis joined forces in 2009 to launch MANIAMANIA to, what I would of expected, instant attention from international press and retailers. Melanie is an experienced art director who has worked on various titles such as Vogue Australia, Oyster Magazine and most importantly which led to the beginning for the duo, Russh, this is where Melanie met stylist Tamila Purvis, the pair soon discovered a synergy of style, inspiration and influences. Tamila is one of Australia's most established stylists, and acted as Fashion Editor at Russh Magazine for several years from its inception, with Melanie as Art Director. The pair came to work together again in 2008 when they decided to fuse their aesthetic version into a jewelry line.
The collections have been described as 'mystical adornment for modern times.' Each piece is a unique sculptural creation, using elements of magic and mysticism, alongside pop culture references as inspiration. The pieces always have a story to tell, or symbolic meaning, making them feel alive and powerful to wear. In an emerging niche between costume and fine jewelry, the collections are sculpturally crafted out of silver and brass and are adorned with rough and faceted crystals and soft suede elements, they are hand made and original that make each piece a 'one of a kind.' Beautiful fans of the collections represent what ManiaMania are all about, Erin Wasson, Abbey Lee Kershaw, Alison Mosshart, Chloe Sevingy and Julia Restoin Roitfeld. Now for the inspiration behind this collection, The Astral Plane. This has explored dimensions from planet earth, drawn from warped symbols and telepathic visions experienced by dreamers and astral travellers. Fantasy moods and divine wisdom mesh with the sensual styes and nature icons of the 1960's Art Nouveau revival, decorating the body with dream like pieces in silver, brass, grey chalcedony, agate, turquoise and clear quartz featuring flowers, snakes and skulls.
Muse Dree Hemingway collaborates with maniamania in this collection with the limited edition 'Dree' eternal ring, a brass molten form with a rough turquoise stone.

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