Thursday 9 August 2012

The Dolce and Gabbana Way.

You can identify a Dolce and Gabanna campaign without it even requiring the recognised font of the designer's name, all be it even though its there its always subtle as it entitled to be as each campaign speaks volumes about the brand without it being named. The latest women's campaign (FW 2013) following on from previous seasons celebrates all things Italian, from the setting to the models and of course that style all Europeans possess. The traditions of Sicily and of Italy as a whole are protagonists of the Dolce and Gabanna FW13 womenswear campaign as much as the elaborate, detailed collection. Bianca Balti, Monica Blelucci and Bianca Brandolini D'Adda create a convivial atmosphere captured by Giampaolo Sgura's lense. These women represent all what a beautiful Italian lady would be in anyone's mind, this statement alone to choose genuine Italian graces pictured in Taormina, as opposed to the usual model type in a standard photoshoot background portrays many of the values upheld by Dolce&Gabanna. Pomp and ceremony are juxtaposed to quaint familial portraits of everday life, joyvial dancing and singing complement moments shared and families brought together by love and food. They feature characters busy at lace making, embroidery, cross-stitching which display the crafts utilised to decorate the collection with the gold embroidery and floral tapestry standing out against the colourful majolica synonymous and Sicilian pottery. Overall, Giampaolo Sgura's keen eye and emotionally charged photography capture the art, beauty and tradition encapsulated by the people, the fashion and Sicily. Although I recognised Bianca Brandolini I have now found out exactly why, an Italian noble socialite with of course the body of a supermodel and strong contacts within the fashion industry, sounds pretty perfect to me! Incredible taste and always seen in the front rows of many fashion shows around the world, her boyfriend is Lapo Elkann (heir to the FIAT throne) and best friends with Olivia Palermo. Sister to boho-icon Coco Brandolini and daughter of Valentino muse Georgina Brandolini....

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